Jason Kodish (“Kodi”) is the Global Chief Data Scientist at DigitasLBi. He leads DigitasLBi’s global 350-person Strategy & Analytics capability in delivering effective data-driven strategies for clients. He is also responsible for driving the agency’s global data initiatives, such as tool development, partnership deals, data management and quality, and more. In addition, Kodi grows DigitasLBi’s existing proprietary analytics tools, including LookOut (competitive monitoring), PeoplePulse (audience data), Blackbook (influencer targeting), and more.
During his ten-year tenure at DigitasLBi, Kodi has developed numerous analytics tools and methodologies, including the agency’s approach to attribution and the social listening/analytics methodologies for BrandLIVE, DigitasLBi’s real-time marketing platform. In his previous role as SVP, North American Strategy & Analytics Lead for DigitasLBi, Kodi led one of the largest S&A groups for an agency nationwide.
Prior to joining DigitasLBi, he was Director of Strategy and Marketing for GSP Marketing and held marketing and consulting positions at Quris, Buzz Divine, and Kestnbaum & Company.