Jayne Potter is the Group Manager, Media and Programmatic, Northern Europe at Johnson & Johnson.
Jayne started her career agency side, building experience across mobile, TV production and digital. She spent 5 years servicing large complex clients like Ford, P&G, Unilever and GSK. Jayne then moved client side and ran digital marketing for Dulux, the iconic British paint brand. Then taking a leap of faith she worked on her own startup; building supply chain links with China and setting up UK based manufacturing systems to personalise sports equipment and motorcycle helmets. Unfortunately the business did not succeed so Jayne took a role at Johnson & Johnson leading and developing their ecommerce strategy. After putting in place a dedicated ecommerce team she moved back into a digital and media role and now heads up media and programmatic for Northern Europe across all JnJ brands.