Jef Vandecruys is the COO at Zappware, Belgium. Before that, he was for 6 years global director Digital Connections for AB-Inbev, where he transformed ABI from traditional marketing into collaborating Marketing with consumer. With a platform full of capabilities ABI moved into the driving seat.
After this great experience he moved to Zappware, a technology company that brings content closer to the households. With more then 30 million household boxes all over the globe, Zappware is capable to give end-to-end solutions and have mass data available from consumers behavior. As the COO of the company he will transform Zappware to a global top-player on content-consumer experience and data.