Jessie Kernan is a US Chief Strategy Officer for RAPP, USA. Jessie oversees the strategic value proposition for RAPP across the US network of offices, responsible for organizational structure, talent, method, innovation and the resulting strategic product for clients. Her strength is designing data-rich strategies and experiences that drive business success, and conceiving associated new measurement methodologies to yield new knowledge. Over her career, she has had the privilege of leading data-driven CRM, digital and social media strategies for many Fortune 500 and esteemed brands including Mercedes-Benz, Toyota, Mattel, Time Warner Cable, Johnson & Johnson, and Bank of America. When not working, you will find her on the beach volleyball court, or in some remote destination satiating her cultural curiosity and wanderlust.