James Groo is the Managing Director – EMEA & Asia Pacific at MSIGHTS. Jim established MSIGHTS’ international presence in 2010 in order to help clients unify and transform fragmented marketing data to make results more actionable, leading to greater efficiency, visibility and improved decision making.
James’s primary role at MSIGHTS is to advise clients in data strategy and operations, to manage regional client engagement teams and to develop and scale the platform across international markets. James has led innovative programs for clients such as Samsung and SAP in digital campaign optimization and global, cross-channel visibility.
Prior to joining MSIGHTS, James spent 15+ years driving profitable, international brand growth for multinationals such as Bausch & Lomb and Bombardier Recreational Products (BRP) through various sales, marketing and management positions.
James holds a Master of International Management from Thunderbird and a BS in Advertising and International Relations from the S.I. Newhouse School of Public Communications at Syracuse University.