Joanna Teo - Managing Consultant, Attribute Data Pte Ltd, Singapore

Joanna Teo is Managing Consultant at Attribute Data Pte Ltd, a digital optimization consultancy that takes pride inproviding discerning, entrepreneurial business teams the thinking, craft and horsepower needed to fully embrace digital analytics and site personalization practices to drive incremental results, higher customer satisfaction, organizational learning, and business transformation.

She is a T-shaped digital marketer with proven capabilities in optimizing the business performance (FMCG, High Tech, Travel, Government & Financial Industries) with the use of digital analytics. Prior to Attribute Data, Joanna held senior appointments as Head of Analytics at Mirum Singapore (XM Asia Pacific), Regional Head of Insights & Marketing Sciences at Dell and gathered a decade of digital analytics and optimization experiences at Ogilvyone Worldwide, Cisco Systems, Yahoo! and Valuair.

Joanna is a member of the Web Analytics Association and has been with the I-COM board since 2011. She is currently based in Singapore.