Jonathan Sweeney works at WPP marketing foresight consultancy Gain Theory as Principal Digital Consultant, helping to lead growth into new digital focused products. He is responsible for new analytics around digital media, specifically the implementation and development of Gain Theory’s Attribution solution to help clients understand the true role of all their digital media throughout the consumer path.
Prior to Gain Theory, Jonathan worked at Starcom Mediavest Group in the UK developing their digital marketing analytics, data and reporting offering. He also has an in-depth knowledge of digital direct marketing practices having previously held a position within the Performance Digital team at SMG, working with clients across Financial and Travel verticals.
Jonathan lives just South of London with his wife and when he isn’t analysing data he has a passion for experiencing new types of food and drink and a keen interest in world cinema and animation.