Juan Luis Uslar is the Associate Brand Director for Brand Operations Europe at Procter & Gamble.
He is currently the global leader for P&G’s multi-brand CRM platforms and for Europe he leads the direct to consumer marketing capabilities aimed at driving trial for P&G brands on the key point of market entry and point of habit change for all categories.
Juan Luis has over 15 years of experience in the industry, working in 3 different regions (LA, EMEA and Asia) across different Business Units (Fabric Care, Home Care, Hair Care) in a variety of roles ranging from global portfolio & innovation design, including new category & brand introductions, to trade-marketing and more recently digital marketing, e-commerce and e-CRM. He is currently based in the Geneva headquarters.
Juan Luis is originally from Venezuela and he holds a bachelor’s degree in chemical engineering from the “Universidad Simon Bolivar”.