Karen Caulfield - VP Global Data Products and Markets, Acxiom, USA

Karen’s expertise lies in the design, development and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

At Acxiom Karen has responsibility for global market development, global data product strategy and associated product management.

With 18 years prior experience in global positions at Merkle Inc. and at ICLP - the global loyalty agency, Karen has significant, on the ground, experience across EMEA, Latin America, Asia Pacific and North America.