Karen Caulfield - VP Audience Solutions-Global Data, Acxiom, USA

Karen's expertise lies in the design, development and implementation of global customer targeting and engagement strategies. Karen has deep experience in global market entry, market expansion and the development of programs that positively influence buyer behavior. At Acxiom Karen has responsibility for global data strategy and value proposition development as well as data sales and partnership acceleration.

With 17 years experience in the global agency arena having held positions at Merkle Inc and and at ICLP global loyalty agency, Karen has significant on the ground experience across EMEA, Latin America, Asia Pacific and North America.