Karina Besprosvan is Omnicom Media Group Research Manager for Chile and LATAM since January 2007. Karina is also the Head for Marketing and Communications at IAB LATAM. Before Omnicom, Karina was OMD's Research Director for Chile since 2004, after the fusion between Optimum Media, Media Direction and Tactical Media, all media agencies related to BBDO Chile, DDB Chile and TBWA\Frederick, respectively. In 2006, her unit received the award "Best Research LATAM unit from OMD", distinction posted by the company's CEO.
She holds university studies in Marketing, Advertising and Sociology in Argentina; a Diploma in Business Planning from Westminster University, London; and a Master in Consumer Behavior in UAI University Chile. She is the Chilean representative for ESOMAR, being selected as a committee member for the LatinAmerica 2008 Esomar World Research Conference and as a Speaker in W3 2008 and 2009.