Karthik Nagarajan is a National Director, Social Media & Insights in GroupM, India. Karthik leads the social media practice and helps brands create / leverage social platforms, curate content and derive actionable insights.
Prior to this, Karthik was leading The Nielsen Company's online division in India, which he helped set up. He also led NM Incite, the joint venture of The Nielsen Company and McKinsey for social media consulting, in India. Karthik started his career in internet cryptography and has a background in market research for RFID & semiconductor devices in India and the United States.
When he is not on his day job, he is a screenwriter and an independent film maker for his production outfit 'Filter Coffee Talkies', which is into short and documentary films.