Kate Sirkin - Practice Lead, Analytics and Insight Americas and Audience Insight Global, Publicis Media, USA

Kate Sirkin is the Executive Vice President and Practice Lead, Analytics and Insight Americas and Audience Insight Global at Publicis Media. She is a founding member of MASB, executive and board member of the ARF and CIMM. Kate is also on the Print and Digital Research Forum Program Committee.

At Publicis Media, Kate oversees a massive worldwide budget as she manages emerging trends, data and support for Publicis Medias, initiates proprietary studies and acts as the company's voice on many critical media issues. Throughout her career, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.