Kazu Kanazawa is Division Leader of the Analysis & Optimization Division at Netyear Group Corporation, Japan. He is responsible for managing the business development of professional services for data analytics, measurement, execution service, and marketing technologies.
Kazu started his career in Digital Marketing in 1998 as a strategic planner and project manager for front-edge projects of major companies in Japan. There, he was involved in mobile, rich media communication, business process architecture, marketing automation, data analytics, and eventually came around to executing Data Oriented Marketing (DOA).
Since 2013, he started building-up a practice model for DOA with some clients.