Ken Demma is the VP of Insight-Driven Marketing at SAP.
Ken has been a Marketing leader for over 25 years, exploring and mining the intersection of Customer strategy, data, and analytics in delivering on a customer-centric Marketing vision; delivering the benefits of increased Customer knowledge, loyalty, and Marketing optimization.
Currently, Ken leads Insight Driven Marketing at SAP, a global leader in enterprise software, serving Customer around the world; previously, he has held executive roles at American Express, Fidelity Investments, US West, iXL and several consulting firms.
Ken's activities in Marketing include sharing his experience with MBA students at Babson College in Boston, teaching Consumer Behavior, Marketing Analytics and Strategic Customer Management, and has authored numerous articles including: Determining Dimensions—Marketing Investments Often Bear No Relation to Results, and The New Learning Curve—Advanced Knowledge Helps Companies' Success in Hyper Competitive Markets, and has contributed to numerous books, including High Performance Marketing (Eechambadi) and Analytics at Work (Davenport/Harris/Morison).
He speaks often on the topics of Marketing Strategy, Business Intelligence, Marketing Effectiveness and Measurement & Analytics, and has been a contributor to current research on Marketing Mix Optimization (Forrester Research) and Big Data Analytics in Marketing (IDC).
Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU.