Kevin Lyons - SVP, Data Science, Digital Technology, Nielsen Marketing Cloud, USA

As SVP, Data Science, Digital Technology of the Nielsen Marketing Cloud, Kevin Lyons leads teams of data scientists and machine learning engineers that leverage technology, automation, and advanced modeling to bring world-class analytics.

Prior to Nielsen, Lyons was VP of Analytics & Business Intelligence for x+1, a leading DSP.  At x+1 Lyons employed analytics and optimization to maximize the performance of digital marketing campaigns for leading brands.

Before x+1, Lyons spent over a decade at Harte-Hanks, a global marketing services firm, where he was responsible for web and marketing analytics.