Kim O'Brien - Director, Data Science & Analytics, SapientNitro, UK

Kim O'Brien is the Director of Data Science and Analytics at Sapient where she is dedicated to overseeing the global analytics capability for the Unilever account.

Prior to joining Sapient, Kim spent 7 years as the Head Of Analytics at AKQA and another 10 years at Digitas. Kim brings more than 17 years of analytics experience to Sapient and her areas of expertise include cross-channel measurement strategy, testing and optimisation and digital media analytics.