Kristina Sruoginis - Research Director, IAB, USA

Kristina is the Research Director at the IAB, which represents over 500 leading interactive companies. Prior to joining the IAB, she was the Director of Digital Research at MTV, VH1, CMT and Logo where she oversaw digital research initiatives and produced studies ranging from usability and consumer insights of MTV sites to qualitative ad effectiveness optimization. She has a 15 year career in media, advertising, entertainment and research focusing on all things digital. Kristina has deep expertise in primary and secondary consumer research and is a tireless seeker and aggregator of information.