Laura Chaibi - Head of Digital Research and Analytics, MBC, UAE

Laura has over 15 years digital media experience and recently joined MBC, in Dubai, UAE after working internationally for Yahoo, France Telecom (Orange), the BBC, and AOL UK.

In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media. Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO.

She has spent over a decade on digital media measurement, measuring the first live streaming TV show the BBC aired on mobile in 2005 and has worked on 360 degree cross media measurement for just as long. She has been involved with I-COM since its first event in 2005. Her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.