Lauren Moores is a data geek and strategist who uses dirty, disparate data to optimise business practices with relevant metrics and insightful stories. She has over 25 years in data strategy, data science and data creation in various information and tech industries, including a PhD in Economics from Brown University.
Lauren is currently the VP, Data Strategy and Data Sciences at Indigo, a precision agriculture startup focused on innovative solutions of biostimulants in seed coating and tools of precision agriculture in partnership with farmers. Her focus at Indigo is to combine emerging agronomy and other data with data science to provide new information products.
Lauren's previous roles include a focus on information services, behavioral insights and advertising technology platforms. Most recently, Lauren ran data analytics and data strategy at Tala, a global fintech startup that transforms mobile behavioral and transactional data to provide financial identities to the underserved in emerging economies.
Prior to Tala, Lauren served as VP, Strategy for Dstillery, a cross-device digital intelligence platform, and Chief Science Officer for EveryScreen Media, a mobile RTB and audience technology company acquired by Dstillery. Prior to EveryScreen, Lauren managed the science, data assets and data engineering teams at WPP's Kantar Compete, building large, global, multi-sourced digital consumer research panels and consumer analytics.
Lauren is an active speaker and writer on innovation through mobile data, technology and analytics, including prior lecturing at Brown, NYU and UCLA. She is on multiple boards, including the data advisory board for the USA for UNHCR, a non-profit which supports the UN Refugee Agency and the data science board for I-COM, a global organization focused on smart data marketing. Lauren holds multiple patents in audience measurement and metadata creation and she advises entrepreneurs and start-ups regarding data and data technology. Past companies include: Similar Web, Unbound Concepts, JumpShell TapDog and others.