Lauren Weinberg - Marketing Strategy and Sales Operations Lead, Square, USA

Lauren Weinberg is an experienced and goal-oriented marketing and research professional with over 15 years of experience in digital media. She is an expert in directing research methodology, finding insights in data and using them to drive strategic plans.

She is currently the principal at LMW Consulting, which is a strategic advisory firm offering guidance in brand strategy, marketing strategy, organizational design, research strategy and data infrastructure.

Prior, she served as Yahoo’s Vice President of Strategic Planning and Insights where she oversaw media planning and buying, brand and marketing effectiveness research, consumer analytics and industry research. Before joining Yahoo, Lauren was Vice President of Digital Insights and Research at MTV Networks. She spent the three previous years at Advertising.com as Director of Research and worked at Nielsen and comScore as a Media Analyst and Product Manager, respectively.

Lauren currently lives in the San Francisco Bay Area with her husband and two sons.