Leon Ye - Associate Research Director, Tudou MSC, China

Leon Ye is the Associate Research Director of Tudou MSC (Media Strategy Center). He has over 10 years of research experience in statistical insight, and has served in Tudou (internet company), OMD (ad agency) and RT-Mart (large retailer).  

Leon is proficient in quantifying the Media/Cross-Media ROI and measuring the brand communication. As the founder of the DRU (Data Research Unit) in Tudou, Leon is engaged with Ad data research, cross-media model's building, and sales strategy development.