Matthew Wright is the Director of Data Science in Digital Analytics Organization at Hewlett-Packard. He leads a variety of digital analytics research efforts, including customer intelligence, visitor's online behaviour, and measurement strategy across all regions and business segments.
Matthew co-founded Keystone Solutions, a digital analytics consultancy to tackle complex problems around marketing attribution and digital behaviour optimization. He has also authored two patents: predictive modelling dealing with real-time anonymous user behaviour algorithms and real-time pricing for commodities. His research interests are in data mining, business intelligence and data operation efficiency in large organizations.
Matthew received his degree, Bachelor of Science in Computer Science in 2000 and his MBA in 2005 from Brigham Young University.