Maura Hanley - SVP, General Manager, Havas Media, Canada

Maura Hanley, Senior Vice President of Havas Media, is an advertising industry veteran with over 20 years’ experience and a passion for data driven marketing. Maura has consistently kept pace with the latest in marketing innovation including everything from performance analytics to social media and mobile tactics. She has worked with advertisers in a variety of categories including telecommunication, financial, automotive, pharmaceutical, travel, retail and package goods. Her expertise includes both brand and direct marketing.

At Havas Media, Maura provides leadership on key accounts and the evolution of our digital service offerings. Her previous roles include President of consulting firm, BigReach Learning and Managing Director, Direct and Digital at MediaCom.

Maura has always been an active participant in the marketing community. She has been a CMA instructor for many years, was on the board of directors and VP Research of the Interactive Advertising Bureau from 2004 to 2010 and a founding member of the Location Based Marketing Association’s advisory board. Maura currently represents Havas Media on the board of the Canadian Media Directors Council and is a member of the I-COM Data Creativity Awards (DCA) Board.