Michael Chrisment - Global CMO, Konbini, Switzerland

Michael Chrisment is the Global CMO at Konbini.

Previously he lead Integrated Marketing for NESCAFÉ globally developing strategies in digital, social, mobile, crm, e-commerce and media. NESCAFÉ, the world's leading coffee brand, brings together coffee lovers & fans from around the world.

Michael’s career to date has been exclusively within the Digital Marketing sphere,

- At global FMCG organisations in Nestlé Global HQ and Kraft Foods/Mondelez Europe HQ.

- At well-known specialist agencies in Euro RSCG, Ogilvy and TBWA/ Tequila.

Michael is a brand passionate and has provided marketing expertise for a broad range of brands.

The most significant being NESCAFÉ, Nestea, Nestlé Coffee Mate, Milka, Oreo, Lu, Tassimo, Jacobs, Trident, Philadelphia, CarteNoire, IBM, Nestlé Nutrition, McDonalds, Barilla and Adidas.

Michael has a deep understanding of the various marketing techniques and trends, and proven records of productive coaching of Category teams to realize the revenue and idea generating possibilities of the Digital Space and to embrace Integrated Marketing.

Michael lives in Vevey, Switzerland. Every day brings the promise of a fresh start, new friends and great coffee!