Michael Heberle - EVP, Analytics, Mediabrands Insights, USA

Michael Heberle serves as Managing Director, Analytics at Initiative U.S., part of IPG’s worldwide Mediabrands unit (NYSE: IPG). He helps clients maximize media investment value by applying the full scope of performance analytics tools in collaboration with Strategy and Investment teams. He also leads the Analytics team for flagship client MillerCoors in Chicago.

With 18 years of experience in analytics, Michael works with clients to actualize insights spanning multiple disciplines including digital analytics, econometrics, audience measurement and survey research.

Earlier in his career, Michael worked at Nielsen, IRI, and GfK in various analytics and product leadership roles, both in the U.S. and Europe, gaining broad expertise in the business issues facing consumer packaged goods manufacturers, pharmaceutical companies and retailers. He has consulted with clients on digital analytics, marketing mix, media, pricing, promotion, assortment, new products, forecasting, advertising awareness, and customer satisfaction.

Michael holds the title of Diplomkaufmann from the Technische Universität Berlin, Germany. He resides in Lakeview, Chicago with his wife and two children and enjoys biking, volleyball and European football.