Michael is the EVP, Director of Analytics & Insights at Havas Digital, USA.
Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, media effectiveness, statistical modeling, and digital marketing analysis. Previously to Havas, Michael led marketing analytics at Ogilvy.
His insight experience also spans several leading advertising agencies and Fortune 500 brands, including Publicis, GE Money, Target, Conseco, GlaxoSmithKline, Fingerhut, and Union Pacific Railroad.
Through his work, he helps clients get more value out of their media investments. He is a recognized leader, and often speaks at industry events on digital attribution and data strategy. Michael partners closely with strategy, media, and creative teams to enable brands to take advantage of a plethora of media data. Recent accomplishments include the development of a 360° media model for Volvo, the implementation of a digital attribution model for Choice Hotels, the deployment of a data-driven marketing approach for Dannon, and the execution of a new data visualization system for Fidelity Investments. In addition, Michael counsels clients on how to establish KPIs and quantify learning agendas inside their organizations.