Michael Zhang - Media Strategies Director, Neteas, China

Michael Zhang is the Media Strategies Director of Netease. Michael is deep into research about many clients or customized projects such as Consumer research, Internet research, Consumer-related (BTC/CTC) E-commerce, BTB E-commerce, Gaming and Web Ads, before he joined Netease.com, a famous portal website in China.

He has experience in many marketing fields, such as Internet Usage and Attitudes Study, New Product Test, Marketing Segmentation, Advertising and Media Tracking Study, Ads Pre- or Post-Test Pricing and Industry Research, Retail Study etc. He is knowledgeable about various research methodologies both in qualitative and quantitative study based on modern mathematics and management theory, including data mining and modeling. With years of IT background and foreign company experience, he is good at data analysis and providing strong support for decision making. He is also experienced in using SPSS to solve marketing problems.