Mike Sherman - Marketing/ Insights and CRM Consultant, New Creation Services, Hong Kong SAR

Mike Sherman is a Marketing/Insights and CRM Consultant at New Creation Services , Hong Kong SAR. Previously he created and lead the Living Analytics team, Group Digital Life in SingTel. This team drives the use of research and customer data to help the business understand customer opportunities. It drives the Voice of the Customer into product design; uses customer data to improve personalization and Go-To-Market activities and includes an R&D team that works to understand the value of new, Big Data sources.

Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and Bachelor's degrees, Magna Cum Laude, from the Wharton School and College of the University of Pennsylvania. Mike worked at P&G, as a brand manager; McKinsey, creating their Asia-Pacific marketing practice and Synovate (now Ipsos).

Mike is a frequent conference speaker and published several times in the McKinsey Quarterly on marketing issues in developing markets. He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 125 countries.

Mike is a frequent conference speaker and published several times in the McKinsey Quarterly on marketing issues in developing markets. He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 125 countries.