Mike Zell is SVP of Customer Success at Amplero in the US.
A leading digital marketing executive, Mike empowers global brands to realize the promise of machine learning and predictive analytics.
Currently serving as SVP of Customer Success at Amplero, Mike leads a team responsible for delivering ROI through Amplero’s marketing platform.
Possessing a BA in Economics and an MBA from the University of Washington, Mike provides a clear path through the modern marketing landscape via a sharp focus on the initiatives that provide the most organizational meaning and impact to revenue.
Prior to Pointmarc, Mike's experience spanned digital media and optimization leadership roles at Pointmarc (acquired by Merkle), Razorfish and Fabric Worldwide.