Nalini Guhesh is the Managing Director, Network Analytics team at OgilvyOne WorldWide, based in India.
Nalini's expertise is in the areas of CRM and digital analytics with about 20 years of experience in one to one marketing and marketing analytics in India.
Prior to joining Ogilvy, Nalini earned her doctorate in Quantitative methods from a leading business school in India. She now leads a team of marketing analytics professionals to support the worldwide network of OgilvyOne offices in the areas of marketing intelligence and data based CRM for both local and global clients.
In her prior role as Vice President at OgilvyOne, she was responsible for setting up and managing profit centers for telemarketing, marketing databases and CRM programs. She is also a visiting faculty professor for courses in quantitative methods and data mining for leading business schools in India.