Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.