Natasha Hritzuk - VP Advertising Innovation Research and AdLab Lead, Turner, USA

Natasha Hritzuk is vice president of client insights and content partnerships research for Turner. In this newly-developed role, Hritzuk oversees research strategy and data analysis in support of Turner Incite, the company’s core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk will harness research and analytics to help make recommendations to clients based on an insight-driven selling approach. She will also develop research strategies designed to quantify the value of the company’s next-generation capabilities, as well as cross-Turner integrated marketing campaigns.

Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division.

Prior to joining Microsoft, Hritzuk worked for General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, she ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.

Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.