Nathaniel Greywoode is the Research Manager at Twitter. He leads the marketing mix and offline sales measurement programs for Twitter in all international markets.
He has 10 years of experience in marketing effectiveness and research. Working for global media agencies, specialist independent consultancies, and now a global tech-media owner. His work in this area spans a wide range of brands, products, markets and sectors, helping some of the worlds biggest advertisers understand the performance of their activities and optimise their future plans.
Traditional industry approaches such as econometrics and qualitative research, have formed a major part of his work so far, however in recent years he have heavily specialized in online and social channel measurement, including methodologies such as digital attribution and systems modelling.