Neil Joyce - Executive Vice President, Global Sales, Signal, USA

Neil Joyce is the Managing Director UK & EMEA at Signal. Neil is responsible for Signal's operations across EMEA, driving the company's European expansion plans and heading teams in the UK, France, Germany and Dubai. He solves marketers and media owners’ need to drive connectivity between brands and customers throughout the sales and marketing funnel, bridging the gap between digital and physical.

Neil has 15 years experience in data, digital advertising and marketing. As the former Managing Director of BrightEdge Technologies (APAC region), he helped clients pro fit from a brand and economic perspective, creating stronger leverage and equity between paid, owned and earned media. This resulted in explosive growth for BrightEdge.

Prior to joining BrightEdge, Neil was the Commercial Director at Acxiom, developing key relationships among leading media agencies, publishers and top CMOs across APAC and delivering signi cant revenue growth. He helped to build a targeting and measurement service and client engagement teams (sales, pre-sales, consulting, account management and operations) across the media ecosystem.

He developed the ANZ sales strategy and forged partner relationships with global and local brands, including Facebook and Google. His business strategy included a strategic channel/vendor partner program which rapidly transformed the company and increased revenue. In 2010 Neil was voted APAC Sales Professional of the Year. He holds a BA (Hons) in Marketing from The University Of Kent.