Nick Orsman is the International Head of Data and Analytics at Proximity, based in UK.
Nick started out as a humble marketing trainee at Beecham Pharmaceuticals marketing and selling drugs to hospital doctors and GPs. After four years, he joined a specialist healthcare direct marketing agency before settling down at FKB, becoming Board Director running a number of the agency’s largest data driven direct marketing accounts, including NatWest Bank. He joined DunnHumby as Business Development Director in 1995 to get some serious data experience, before landing at OgilvyOne in September 1997 as Database Director. Several client side secondments followed, becoming Sales and Marketing Director of Envision Licensing Ltd, a WPP led consortium, appointed by the BBC to collect TV license revenue and then as General Manager of the Jigsaw FMCG Consortium providing data and analytics services to Unilever, Kimberly Clark and Cadbury brand teams and their agencies. During this time he became Head of Consulting at Ogilvy and a Managing Partner leading strategic assignments for clients including British Gas, BT and Goldman Sachs. In 2010, Nick joined Proximity Worldwide becoming International Head of Data and Analytics with a global remit to grow the network’s data capabilities.
Regarded as one of Omnicom Group’s senior data practitioners, he runs Proximity’s Global Data Council and works on local and global business bringing data-driven science to Proximity’s creative work. In 2015 he was included in DataIQs list of Big Data 100 people.