Norbert Wirth - Managing Director, SUPERCRUNCH by GfK, UK

Norbert is the visionary mastermind at SUPERCRUNCH by GfK. He blends analytical expertise, data savviness, business sense and more years than he’d admit consulting numerous Fortune Global 500 companies in marketing analytics. Being a passionate number cruncher throughout his entire career he never lost focus on the one big vision: to move Data Science to the centre of the stage.

For Norbert, SUPERCRUNCH is about taking marketing analytics and thus data driven marketing to the next evolutionary level.

Previously, Norbert worked for GfK Group, as Global Head of Data and Sciences and was in charge of GfK’s Marketing and Data Sciences capabilities, data landscape and strategy.