Olesya Moosman - Global Marketing Mix Modeling Lead, Twitter, UK

Olesya Moosman is the Head of Research at Twitter UK and Global Marketing Mix Modeling Lead. She is responsible for ad research at Twitter, including media effectiveness measurements and audience insights as well as leading global efforts in marketing mix modeling to measure Twitter ROI across the globe.

Prior to joining Twitter in 2013, Olesya was Director, Digital Analytics at Moxie Interactive, where she managed performance insights for Verizon FiOS and L'Oreal in the U.S. Earlier, she managed econometrics insights delivery at Initiative Media and Avon Products Inc. Olesya earned an MBA degree from Zicklin School of Business, Baruch College, City University of New York.