Oliver Schiffers - Director Data & Analytics, SapientNitro, Germany

Oliver Schiffers is the Director of Data & Analytics at SapientNitro and leads all continental Europe client work on data strategy for optimizing business and marketing objectives. Oliver has been in the online marketing and digital analytics industry for more than fifteen years, and can now bridge his background from the vendor, practitioner, consulting and technology areas of the industry. He leveraged data strategy, methods and tools in predictive behavioral targeting, campaign attribution and analytics standards and processes as well as all areas of web, social and digital analysis.

Over the course of Oliver's career, he has built, coached and enabled diverse analytics teams and successfully delivered dozens of projects in leveraging data and analytics as a strategic asset to guide insight and planning. Oliver is a frequent speaker and panelist at industry events and has published several interviews and articles on the subject.