Olivier Maugain - Former General Manager of Analytics, Publicis Media Greater China, China

Olivier Maugain is the former General Manager of Analytics at Publicis Media Greater China.

A French citizen born in The Netherlands, he grew up in Germany and studied Business Administration in Switzerland and Hungary, graduating from the University of St. Gallen. He has been in China for 13 years.

Prior to his involvement in media and advertising, he was Director at Deloitte China. As co-founder and former CEO of SPSS Inc.’s (now IBM) master distributor in China, he is one of the pioneers on the Chinese analytics scene.

Olivier is not only familiar with the technical aspects of business analytics and predictive modelling, but he has also been involved in engagements concerning strategy and change management, accompanying clients on their path to the insights-driven enterprise.