Patricia Junyent is a Telecom Engineer by Universitat Politècnica de Catalunya (UPC, Barcelona) and Supélec (Metz, Paris) and has an MBA by IESE Business School, with Marketing Specialty from Duke University (North Carolina, US).
She leads the Data & Analytics services at Havas Media Group Spain, covering full picture and results of marketing activity from Campaign Advanced Analysis & Attribution, to conversion and digital & web optimisation. Previously, she managed the Interactive Division at Havas Digital, archibald ingall stretton, after developing her career in marketing & operations. She has strong focus on Marketing Strategy & Analytics, working with clients such as El Corte Inglés, Vueling, Nutrexpa, Danone, Gas Natural, Jazztel, Banif, National Express, Movistar, PSA, among others. Previously, she had worked as Consultant in A.L.G. (Europraxis). Professor in several Online Masters (La Salle, Universitat Ramon Llull, IEBS..).