Patrik Sahlin - PhD, Principal Consultant, Effectiveness, Ebiquity plc, UK

Patrik Sahlin is Principal Consultant in Ebiquity’s Marketing Performance Optimization (MPO) practice.

He has a doctoral degree in theoretical physics from Lund University, Sweden, and started his career in marketing working for GroupM in Copenhagen, Denmark. He later moved to London and worked for Publicis Group at Ninah Consulting, where he headed the development of a digital attribution offering and provided digital media consulting services for the group’s clients.

Patrik started his employment at Ebiquity in 2016 and has since then led the design of Ebiquity’s digital attribution service.