Paul Martin - VP Analytics & Insight, Xaxis

Paul Martin is VP of Analytics at Xaxis where he leads both analytics innovation and delivery, especially in audience targeting and insight. He has worked in the marketing analytics industry for over 15 years where he has held regional and management roles at Accenture, Aimia (formally Loyalty Management), and T-Mobile. He holds a MSc. and BSc. in Physics from the University of Auckland and a MBA from the Open University.