Paul Poels is the Director of Digital Analytics for Philips.
He has developed digital analytics as a capability in Philips, and has deployed this globally across all markets and all Business Groups. Paul is continuously improving the maturity of digital analytics in the company, by developing new tools and ways of working, and training the marketing teams. Paul joined Philips in 2009.
Before Philips, Paul has worked as a consultant for 9 years, for KPMG Consulting and for McKinsey. He graduated from the Eindhoven University of Technology with a Master’s degree in Industrial Engineering.