Pedro Martins da Silva was appointed CEO of IVC (ABC in Brazil) in 2010. IVC, founded in 1961, audits circulation of newspapers and magazines and internet web-analytics. IVC is one of the founders of IFABC, The International Federation of Audit Bureaux of Certification.
In November 2014, Pedro was elected President of IFABC for the biennium 2014-2016. He is the first Brazilian to assume this position in 52 years of the organization that brings together the media audit bureaux in 38 countries.
Pedro holds a degree in Aeronautical Engineering (1984) as well as an MBA (1989). He joined P&G in 1990 where he worked in Manufacturing, Logistics, Human Resources and Marketing before becoming External Relations Director for Brazil in 2001. His last position at P&G Brazil included responsibilities for Media, Corporate Affairs and Consumer Relations. He represented P&G at Industry Associations including a Board position at the Brazilian Advertiser Association.