Per Siljubergsåsen is a Norwegian technology entrepreneur. He is currently the founder and managing partner of Embryonical AS, a holding company focusing on startup mentoring and seed/early stage investments.
Per was principal founder of one of Scandinavia’s earliest Internet consultancies Mogul Media AS back in 1994, later to be merged and listed as Mogul.com Group AB on the Stockholm Stock Exchange in 2000. In 1998, he founded Zoomit AS that merged with Kelkoo SA in 2000 to become Europe’s leading shopping comparison search engine and Europe's third largest e-commerce site. Kelkoo was sold to Yahoo Inc. in 2004. That same year, he co-founded Attentio SA in Belgium, a social media monitoring and analytics firm. Attentio was acquired by Progressive Media Group Ltd in 2012.
Per has special interest for search & text analytics, machine learning and big data visualisation techniques. Throughout his career he has been directly involved in service and user experience design. At Attentio, he invented novel techniques for data visualisation such as automated sentiment tracking and the patent pending Attentio Brand Maps. He has a computer science degree from University of Oslo and holds an MBA from Vlerick Leuven Gent Management School in Belgium.