Peter Storck is the SVP Research & Analytics at House Party, a social marketing company serving many of the world’s biggest brands.
Peter has been at the forefront of studying technology’s impact on marketing for twenty years, starting at Jupiter Research, where at the advent of the consumer Internet he launched the firm’s online advertising practice, the first of its kind in the world. He later became President of Jupiter, which he helped build into a $65 million syndicated research business.
Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and as an advisor in Congress. He also taught writing at Columbia University.
Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA) and Chairman of WOMMA’s Research & Measurement Council. He holds an MFA from Columbia University and a BS from Cornell University.