Ralph Wirth - Global Head, Science & Technology, SUPERCRUNCH by GfK, Germany

Ralph Wirth is heading up the Science & Technology division at SUPERCRUNCH by GfK. In this role, he proves that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer.

While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed analytics solutions being understandable and providing genuine business value.

Prior to his current position, Ralph held different roles in Marketing & Data Science and innovation management and finished a PHD in the area of choice modeling.