René Klaus Lamsfuss - Chief Research Officer, Publicis Media, Germany

René Lamsfuss is the Chief Research Officer of Publicis Media Germany and Managing Director of Ninah. René has acquired a long and remarkable experience in marketing consulting and analytics. He worked for publishers namely Lycos, WEB.DE and United Internet Media, for market research companies namely NFO Infratest and Nielsen in the past.

Since 2014 he is Chief Research Officer of Publicis Media and the Managing Director of Ninah in Germany. Ninah is a world leading consultancy company specialised in advanced marketing analytics and data driven marketing solutions. Ninah’s aim is the maximization of the return on marketing, media and communication investments.

Together with his team he provides deep understanding and insights of consumer media behaviour, the return of media investments for advertiser and supports the media agency of the Publicis Media in Germany with actionable insights regarding media strategy and execution. Ninah is a unit of Publicis Media.