Rob Jayson - Global Lead - Branded Applications, Publicis Media, USA

Rob Jayson is Global Lead, Branded Apps at Publicis Media. He develops proprietary insights and optimization tools for all Publicis Media agencies (ZenithOptimedia, Starcom, Mediavest, Spark). 
Previously, Rob served as Global Chief Data Officer for ZenithOptimedia worldwide, where was responsible for development of a data infrastructure and scalable analytics solutions. Before that, he was the President of Zenith Media Strategy.
Rob received his BSc. in Economics from the London School of Economics.