Sanjeevan Bala - Head of Data Science, Channel4, UK

Sanjeevan Bala is Channel 4’s Head of Data Science and is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across every aspect of the broadcast value chain, including Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.

Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefits. His work has won numerous awards and most recently recognized as one of the most influential big data leaders in the UK.